2026 dataset · 11 marketplaces · a perpetual licence, not a subscription See pricing →

AMZ Verdict vs live-data tools

They tell you how your business is doing. This tells you whether to start one.

Helium 10 and sellerboard are good at what they are built for, and this page is not going to pretend otherwise. They are built for a business that already exists — live sales, live inventory, live advertising. AMZ Verdict answers the question that comes before any of that exists.

What they do that we do not

  • Track what your live listings actually sell, day by day
  • Research keywords, competitors and demand across the catalogue
  • Reconcile real Amazon settlements, reimbursements and returns
  • Manage and optimise running advertising campaigns

If those are the jobs you need doing, buy one of those tools. We are not a replacement for them and this page is not asking you to treat us as one.

Two people need this, and neither of them has a dashboard yet

You are starting a side business

You have found a product, you have a supplier quote, and the next step costs real money — a sample order, a first shipment, a brand registration. Analytics tools have nothing to show you, because there is nothing to analyse. What you need is whether the numbers work before the deposit leaves your account, and what would have to change if they do not.

You run the Amazon channel for a company

You are being asked to justify a range, a launch or a market entry to people who will ask what the margin is and what happens if it is wrong. You need a defensible number per product, the same method applied to all of them, and a document you can put in front of a finance director — not a dashboard of what last quarter did.

Both are the same question in different clothes: is this worth the money before the money is spent? A tool that reads your live account cannot answer it, because the answer is needed while there is still nothing to read.

The three differences that do not go stale

The question

How is what I already sell performing?

Should I sell this at all — and in which channel?

What it needs from you

A live Amazon account with trading history to read.

A price, a cost and a category. No account, no connection, no listing.

How you pay

Every month, for as long as you use it — and on some tools, more as you sell more.

You are buying software, not renting access. One payment. It does not scale with your sales, and it does not stop working if you stop paying.

What each costs over 3 years

Straight arithmetic on each vendor’s own published entry plan, at the rates shown on 2026-08-29. It is not a like-for-like product comparison — they do more than we do — but the shape of the commitment is a real difference and it compounds.

Helium 10 Platinum, at $99/mo $3,564
sellerboard Standard, at $15/mo billed annually $540
AMZ Verdict Pro, paid once $189

Renewal here is optional and costs 40% of list for the following year’s data. Even renewing every year for 3 years, the version you own never stops working if you stop paying — which is the actual difference between buying something and renting it.

Exactly what you get, and exactly what you do not

The full list, both ways round. If something you need is in the right-hand column, this is not the tool for that job and you should buy one that does it.

Included, in every plan

  • Full profit and loss statement per product, VAT-exclusive contribution
  • Amazon referral fee for your exact category and marketplace
  • FBA fulfilment fee, with the size tier resolved from real dimensions and weight
  • Monthly storage cost, including peak-season rates
  • Returns processing cost and the unsellable share
  • Import duty and VAT, per market and per origin
  • Low-Price FBA eligibility, tested on the price Amazon actually tests
  • Price dead zones — the bands where a higher price leaves you less
  • Cliff and marginal referral tier handling, read from Amazon’s own wording
  • Seven risk checks, grouped into five root causes
  • A go/no-go verdict with the mechanism named
  • Break-even ACOS against the category launch benchmark
  • Return on inventory investment and the cash-cycle flag
  • Price-war headroom and replication-risk scoring
  • 3P seller FBA and 1P vendor judged as two independent runs
  • Removal, disposal and liquidation exit costs, all published routes
  • Excel import with a guided template, and a six-sheet Excel export
  • Every assumption labelled on the line it affects
  • Works offline, installs as an app, and never sends your figures anywhere

Not included, and not planned

  • No connection to your Amazon account, ever — no SP-API, no permissions, no tokens
  • No live sales or order tracking
  • No settlement, payout or reimbursement reconciliation
  • No advertising campaign management or bid automation
  • No keyword research, search-term reports or rank tracking
  • No competitor or Buy Box monitoring
  • No inventory replenishment forecasting or restock alerts
  • No review or feedback automation
  • No listing creation, editing or optimisation
  • No supplier sourcing or product-idea database
  • No multi-user seats or team workspaces
  • No historical data import from your account — there is no account to import from

That right-hand column is not a roadmap. Every item on it needs a live account connection, and not needing one is the design — it is what lets an answer exist before the business does, and what lets an AI agent call this on your behalf.

Their pricing, as they publish it

Helium 10

A large suite for product research, keyword research, listing optimisation and advertising, aimed at running and growing an existing Amazon business.

  • Platinum$99/mo list $129
  • Diamond$279/mo list $359
  • Enterprise$1499/mo
Their pricing page →

sellerboard

Profit analytics for Amazon sellers — its own description — reporting on the sales, fees and returns a live account has already generated.

  • Standard$15/mo
  • Professional$23/mo
  • Business$31/mo
  • Enterprise$63/mo
Their pricing page →

Most serious sellers will want both

That is the honest conclusion. Judge the product before you commit capital to it; then, once it is live, track it with a tool built for tracking. The two jobs are genuinely different, and the second one only starts existing after the first one has gone well.

Based on publicly available information, August 2026. Prices read directly from each vendor's own public pricing page on the capture date. Plan structures and promotional pricing change frequently; check the vendor's page before relying on any figure here. AMZ Verdict is not affiliated with, endorsed by or connected to Helium 10 or sellerboard; their names and trademarks belong to them and are used here only to identify the products compared.